Aug, 2023

How can hotels leverage their surroundings and existing facilities to attract active customers?

How can hotels leverage their surroundings and existing facilities to attract active customers?

Are you ready to upgrade your hotel or resort and capture the hearts and minds of your guests like never before? Too often we have seen sports resorts or hotels miss out on leveraging fully their surroundings; some aspects of this may be easily implemented, though offer potentially massive payoffs.

Also, through the natural surroundings of your resort or hotel, you can make your destination truly unique. Setting yourself apart from your competitors in all the right areas and then creating a strong brand name around that is priceless in terms of attracting the attention and interest of your target clients.

The following list is by no means exhaustive and is partly intended to stimulate your imagination and ingenuity so you can go further as you deem fit for the particulars of your business. Without further ado, let’s break down the essentials!

Here are some core tactics and stimulating ideas for you to ponder:

Curate Elevated Experiences: Elevate your guest offerings by crafting thoughtfully designed packages that seamlessly integrate accommodations with enriching wellness and outdoor activities.

Navigating New Pathways: Harness your surroundings to their fullest potential. Identify picturesque running and cycling routes, or create elevated and unique beachside experiences with strategically placed buoys for open water swimming.

Aquatic Mastery: Unleash the potential of your swimming pool as a platform for growth. Develop comprehensive learn-to-swim programs and dynamic aqua aerobics sessions, catering to diverse levels of expertise.

Fitness Unleashed: Unlock the power of your fitness center. Leverage its resources to initiate engaging group fitness classes and personalized training sessions. Tailor programs that cater to specific fitness goals, resulting in a truly customized experience. These programs can be combined with meal and exercise programs as well. Taken further, you can offer specialized guidance or personal training aimed at helping these guests reach their health goals.

Forging Nature's Trails: If the bounty of natural trails eludes your locale, consider crafting an exclusive pathway for exploration. Provide comprehensive amenities including markings, maps, descriptions, and equipment rentals for a seamless adventure.

Holistic Workshops: Design wellness and sporting workshops that blend learning with the awe-inspiring beauty of nature. Offer your clients the opportunity to acquire new skills while immersed in a serene and captivating environment. For this you can partner with practitioners or coaches that have a following and will attract a crowd of followers.

A Stage for Triumph: Utilize your setting to host sporting events and exhilarating competitions that beckon athletes and general enthusiasts alike.

Serenity Through Movement: Offer serene activities such as yoga and meditation amidst your tranquil backdrop. Cultivate spaces that radiate tranquility, inviting guests to find solace and rejuvenation in the heart of nature. Moreover, you as well also elaborate on the psychological benefits of such activities to stoke deeper client interest.

Nature's Advantage: Capitalize on your region's climate advantages. Tailor offerings to attract foreign sports teams seeking optimal training conditions, highlighting your location as a haven for specialized training such as heat or altitude acclimatization. You can also offer specialized guidance and elaborate on the benefits of such training methods.

Synergistic Partnerships: Establish collaborative ties with neighboring sports facilities to introduce combined packages that seamlessly blend accommodation with comprehensive training opportunities. Elevate the experience by synergizing leisure with skill refinement.

In closing

These strategies empower your establishment to provide an unparalleled experience, tailored to the preferences of active and discerning clientele and also diversifies your revenue streams. When you learn to tap into the power of your surroundings, the sky is truly the limit for your business. There’s no better time than now to take advantage of it and set yourself apart from your competitors! With these general principles in mind combined with your own ingenuity and ability to understand the psychology of your guests, you’ll become an unstoppable force in this industry.

3 minutes