Founder and Director
Alexandra brings two decades of experience in sports operations and international sales & marketing and is widely connected to international amateur and high performance athletes around the world. Her journey in the sports industry started in the Canary Islands where she was involved in the planning and development of Playitas Resort, one of today's leading Sports Resorts in Europe. After 10 years at Playitas Resort, she was recruited by Thanyapura Sports and Health Resort in Phuket, Thailand as the Director of Sports and later as Director of International Business Development and CRM.
With her strong background in international business development, sports, management and operations she has a proven record of creating solid international relationships across Europe, SEA and APAC.
Alexandra’s specialties are strategy, sports management and operations, health & wellness operations, international sales & marketing, partnerships, group sales and training camp organization including logistics. She holds a university degree in tourism management and speaks several languages.